MANILA, Philippines — Mobile Legends: Bang Bang has launched its summer campaign in the Philippines with a pop culture collaboration featuring the iconic SexBomb Girls.
The campaign highlights members Aira Bermudez, Rochelle Pangilinan, and Mhyca Bautista, bringing their signature energy into the MLBB universe. A reimagined version of the group’s hit song “Halukay Ube” with MLBB-themed elements serves as the campaign’s main music video.
For Pangilinan, the collaboration represents a milestone in reaching a new generation of fans. “At 40… akala ko tapos na ang mga ‘firsts,’ pero hindi pala… Madami pang naghihintay para sa’yo,” she said, reflecting on the continuing opportunities for women beyond traditional milestones.
The campaign introduces the “Get, Get, Aw!” Battle Emote, inspired by the group’s signature moves, available free through a limited-time login event from April 5 to 19. Players can participate in community challenges aiming for 12 million emote claims, unlocking tiered rewards and exclusive items.
Additional in-game events include the Free Elite Skin Event (April 5–18) and the Battle Privilege Event (April 9–12), offering free hero and skin trials. As the campaign progresses, players can earn MLBB Diamonds, skins, signed collectibles, and other exclusive merchandise. The initiative is part of MLBB’s lead-up to its 10th anniversary.