SEOUL — South Korean singer and actress Sandara Park has launched her own talent management label, Aradnas, marking a new phase in her entertainment career, according to a statement released on Monday, June 8.
The company said Park established Aradnas and will release a new single album titled “rePRISM” on June 20, according to Korean media outlet Soompi.
It added that Park will continue activities including festival performances, fan concerts and an Asia fan concert tour under the new label.
The announcement was accompanied by posts on Park’s and the company’s social media accounts featuring promotional images and album teasers. The caption read: “Another side of my light.”
Aradnas is the reverse spelling of Sandara, Park’s first name.
Park previously signed with Abyss Company in 2021 and ended her contract in March. She was formerly under YG Entertainment as a member of the K-pop group 2NE1.
Park has also been appointed as public relations ambassador for South Korea’s Overseas Koreans Agency.