DALLAS, Texas — Dallas unveiled its official FIFA World Cup 2026 host city poster on Tuesday during a ceremony at Dallas City Hall.
The poster, one of 16 representing each host city across the United States, Canada, and Mexico, was created by local artists and reflects the unique identity and heritage of Dallas.
FIFA officials described the artwork as a vibrant tribute to the city’s culture, incorporating iconic landmarks and symbolic imagery.
City officials, artists, and representatives from FIFA attended the reveal event, including Dallas Mayor Eric Johnson and FIFA Chief Tournaments and Events Officer Colin Smith.
Mayor Johnson expressed pride in Dallas’s role as one of the 11 U.S. host cities for the 2026 World Cup. “This poster represents not just a celebration of sport, but a celebration of who we are as a city,” Johnson said.
Smith emphasized the significance of the host city posters in connecting local communities to the international event. “Each poster captures the essence of its city. These designs are more than promotional material—they’re storytelling tools,” he said.
The Dallas poster will be featured in both digital and physical formats as part of FIFA’s promotional campaign leading up to the tournament. It will join posters from 15 other host cities in a global online collection.
With 48 teams participating, the 2026 World Cup is set to be the largest in history. Dallas is planning community events and infrastructure enhancements to ensure a positive fan experience. The Dallas Sports Commission is coordinating local efforts with FIFA to support tournament operations.
FIFA’s host city poster series aims to celebrate the distinct identities of each city while promoting unity and excitement around the tournament. The Dallas poster stands as a visual representation of the city’s readiness to welcome the world in 2026.
