Protesters across the United States and Europe gathered at Tesla showrooms on March 29, in opposition to Elon Musk’s involvement with the U.S. government under President Donald Trump.
The demonstrations targeted Tesla dealerships as part of the “Tesla Takedown” movement, aimed at diminishing the electric vehicle company’s sales.
Musk’s role as head of the Department of Government Efficiency (DOGE) has been a contentious point, with Musk gaining access to sensitive data and closing government agencies to reduce spending.
The largest gathering of protesters occurred in cities such as Washington, Chicago, Indianapolis, Cincinnati, Seattle, New Jersey, Massachusetts, Connecticut, New York, Maryland, and Texas.
Protesters held signs with messages like “Honk if you hate Elon” and “Fight the billionaire broligarchy.”
In Dublin, California, protesters chanted slogans against Elon Musk outside a Tesla showroom.
A larger crowd assembled in Berkeley, California, accompanied by drums and chants.
Protesters around the world voiced similar sentiments, with gatherings in over 230 locations.
In London, around two dozen people protested outside a Tesla dealership.
Some of the protest signs depicted Musk alongside controversial imagery, criticizing his actions.
The protests are organized by Tesla Takedown supporters, including disillusioned Tesla owners, celebrities, and Democratic lawmakers like Rep. Jasmine Crockett and Rep. Pramila Jaypal.
Incidents of vandalism have been reported, including fires set to Tesla vehicles. The U.S. Attorney General, Pam Bondi, condemned these acts as domestic terrorism.
Police are investigating a fire that destroyed seven Teslas in Germany.
In Watertown, Massachusetts, two individuals were struck by a pickup truck mirror during a protest.
Despite the backlash, Musk expressed optimism for Tesla’s future sales and reassured workers about the company’s prospects.
