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08/09/2025

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LAWIN.news

Labubu Craze Sweeps Houston: Pop Mart’s New Store Opening Sparks Frenzy

by Mae De Vera, LAWIN.news May 19, 2025
written by Mae De Vera, LAWIN.news May 19, 2025
Pop Mart opened its fourth store in the Houston area on Saturday at Baybrook Mall in Friendswood. CFOTO, Future Publishing Via Getty Imag
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In the sweltering heat of a 90-degree Texas morning, a fervent crowd gathered outside Baybrook Mall in Friendswood, eager to acquire Labubu, a plush toy that has garnered a global cult following. Created by artist Kaisin Lung in partnership with Hong Kong-based designer toy company Pop Mart, Labubu’s distinctive features—such as its wide, toothy grin and oversized ears—have made it a coveted status symbol, particularly in Asia where it is often seen adorning luxury handbags. This burgeoning popularity was evident as Pop Mart celebrated the opening of its fourth Houston location with exclusive merchandise, including limited-edition Monster Series toys and a special Labubu comb for purchases exceeding $199.

Enthusiasm reached fever pitch despite warnings not to queue before 8 a.m., as social media videos vividly portrayed fans converging at the mall well before dawn. These clips, some of which went viral, depicted eager shoppers sprinting towards the entrance long before the official opening at 11 a.m. By mid-morning, a winding queue, with many attendees equipped with folding chairs and umbrellas, snaked its way past major stores like JCPenney, underscoring Labubu’s escalating appeal.

The excitement was particularly evident on social media, with one TikTok video of the event amassing over 5.6 million views, capturing the enthusiasm and long waits of those who arrived early. Another social media user commented on the unexpectedly large crowd, estimating over 300 people, which prompted them to leave.

Pop Mart’s success in Houston is part of a broader expansion strategy within Texas, as the company also operates locations in First Colony Mall, The Woodlands Mall, and Willowbrook Mall, as well as in North Texas at Galleria Dallas and Stonebriar Centre. With more than 500 stores across 30 countries, Pop Mart continues to extend its global footprint, driven by the popularity of unique collectibles like Labubu.

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Mae De Vera, LAWIN.news

Mae De Vera is a passionate advocate, creative professional, and entrepreneur. A graduate of Political Science from Saint Louis University and a law student of Arellano University, Mae is dedicated to empowering marginalized communities through outreach programs and advocacy. With a background in digital artwork, event flyer design, ESL teaching, and business management, Mae brings a versatile skill set to her endeavors. She also embraces her love for nature through farming, integrating sustainability into her life. Mae’s leadership experience as a consistent school student leader reflects her commitment to making a difference. Today, she combines her creativity, advocacy, and entrepreneurial spirit to create impactful stories and initiatives that inspire change. Disclaimer: The views and beliefs expressed by the author do not necessarily represent those of LAWIN.news, its management, editorial board, or staff.

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