FRISCO, Texas — Frisco-based golf content brand Good Good Golf lost several major business relationships this week after a controversial advertisement showed a man knocking a woman to the ground, prompting backlash over its portrayal of violence against women.
Callaway Golf ended its partnership with Good Good on Thursday, two days after the company faced criticism over the 60-second advertisement. Callaway also announced a $1 million donation to organizations that work to prevent violence against women.
Callaway had reposted the advertisement on social media before removing it from its channels.
“Violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment,” Callaway said in a statement.
The company said it would also review and strengthen its content approval processes.
The advertisement promoted a driver collaboration between Callaway and Good Good. The video featured Good Good founder Garrett Clark knocking former Indiana University golfer Alexis Miestowski to the ground after she tried to remove the driver from his golf bag.
Good Good said the advertisement intended to parody the movie “Obsession.”
Clark later apologized for his role in the advertisement and said Good Good’s marketing team also regretted how the video was received.
The controversy has triggered additional fallout for the Texas-based brand.
The PGA Tour ended Good Good’s role as title sponsor of a November tournament in Austin, according to reports from the Associated Press. The PGA Tour reportedly has alternative sponsors available for the event.
Dick’s Sporting Goods and its subsidiary Golf Galaxy also removed Good Good merchandise from their stores and withdrew sponsorship from the Golf Channel reality show “Big Break,” according to reports.
Golf Channel postponed the show’s premiere from its scheduled date to Sept. 1 after a sponsor requested that its branding be removed from the series.
Callaway and Good Good began their partnership in 2023 and later expanded it to include golf apparel and equipment. Their recent driver collaboration included the advertisement that triggered the backlash.
Good Good has not announced whether it will take additional action following the loss of its sponsorship and business partnerships.