LOS ANGELES — Actress Gwyneth Paltrow appeared in a promotional video for data automation company Astronomer, days after a viral incident involving two of the company’s former executives at a Coldplay concert.
In the video, posted by Astronomer on X (formerly Twitter), Paltrow referred to herself as a temporary spokesperson for the company, which employs over 300 people. She stated that Astronomer had received a surge of public inquiries following the incident and that her role was to address the most common questions.
The incident referenced involved a “kiss cam” moment during a Coldplay concert, which circulated widely on social media and led to the resignations of two Astronomer executives. The company has not released detailed statements regarding the internal matter.
Paltrow, who was previously married to Coldplay lead singer Chris Martin, did not address the concert directly but framed her appearance as a response to recent public interest in the company.
Astronomer has not announced any long-term plans involving Paltrow beyond the video. The company continues regular operations while managing increased public attention stemming from the viral moment.