Elon Musk’s platform X launched a feature that displays geographical information about user accounts, prompting varied responses.
The feature shows a map with locations linked to an account. X said the update aims to give users more context when interacting on the platform.
Users began sharing examples of accounts with locations that differ from what followers previously believed. Some accounts long associated with certain places appeared to be based in other countries, raising questions about how location affects audience perception.
Users also noted accounts that present themselves as part of local communities but appear to originate elsewhere. These posts led to discussions about the role of location in shaping how accounts are viewed.
The feature is part of a series of updates Musk has introduced as X adds tools intended to set the platform apart from competitors. Observers said clearer account information may affect user engagement and how audiences assess online content.
Some users also raised concerns about privacy and the accuracy of the displayed information. Questions were directed at how X determines account locations and whether users can opt out.
Brands and marketing groups said the tool could offer data useful for advertising and audience analysis, particularly for campaigns based on geographic reach.
X has not said whether it will adjust the feature. The company is expected to monitor user feedback as the rollout continues.