Philippine social media has been buzzing with outrage, calling out the so-called “nepo babies” of politicians and private contractors flaunting lavish lifestyles amidst reports of corruption in flood control projects.
This wave of “nepo baby shaming” comes after President Ferdinand Marcos Jr. ordered a lifestyle audit for officials following revelations of substandard or nonexistent projects by 15 companies, making up 18% of the P545 billion flood control budget.
The exposure of these contractors prompted netizens to scour social media for connections to politicians and company owners, focusing particularly on their children, often daughters. On social media, users highlighted the extravagant fashion and accessories of these individuals, showcasing pricey items from luxury brands like Chanel and Fendi, allegedly funded by their politically-connected parents.
One example included a contractor’s daughter wearing attire worth P680,170, an amount a Metro Manila minimum wage earner would take 31 months to earn. These offspring, with significant online followings, closed their accounts as backlash over their opulent displays intensified. The spotlight also fell on political dynasties, with their progeny facing criticism for indulgent lifestyles.
The term “nepo babies” emerged in 2022, initially describing children of Hollywood stars but now extending to offspring of politicians and business leaders. Merriam-Webster defines it as individuals who gain success through nepotism. Kabataan Rep. Renee Co remarked that these “nepo babies,” basking in ill-gotten wealth, deserve no public sympathy, urging more compassion for the country’s true scholars enduring poor educational conditions. Co criticized the disparity, attributing the elite’s opulent lifestyle to the exploitation of the wider workforce. She also accused President Marcos Jr. of being complicit in these corrupt practices.
Malacañang indicated President Marcos Jr. is open to undergoing a lifestyle audit himself.
Sociologist Ash Presto described the social media backlash as an “online callout” rather than shaming, drawing needed attention to these extravagant lifestyles. Presto argued that while beneficial short-term, this accountability effort must be sustained and institutionalized leading up to the 2028 elections to be effective.
