MANILA, Philippines– Malacañang Palace on Tuesday addressed the latest campaign advertisement by Senator Imee Marcos, titled “ITIM,” which featured Vice President Sara Duterte and portrayed a dark situation under the presidency of Imee’s brother.
Presidential Communications Undersecretary Claire Castro responded to the advertisement, stating that the current administration is making efforts to resolve the socio-economic issues inherited from the past administration.
Castro used the metaphor of “sun bleaching” to describe these efforts, suggesting a positive transformation akin to lightening the darkness depicted in the campaign ad.
The ad, titled “ITIM,” is a Filipino word meaning black, and also stands for “Inday Trusts Imee,” with Inday being a nickname for Sara Duterte.
The campaign ad suggests a bleak view of the country’s state under the current leadership, depicting imagery associated with darkness.
Imee Marcos’ advertisement is perceived as a critique of the previous administration led by her sibling.