MONTECITO, California– Meghan Markle, the Duchess of Sussex, has unveiled the rebranding of her lifestyle venture to “As Ever,” marking a fresh chapter for her entrepreneurial journey.
This announcement follows her return to social media with a new Instagram handle, reigniting public interest in her business.
The brand, initially launched as “American Riviera Orchard” last year, was originally centered around offerings like jars of preserves, but the rebranding signals a shift toward a broader lifestyle and wellness focus.
Markle shared her excitement about the new direction of the brand through an Instagram post, expressing her eagerness for followers to explore the products under the “As Ever” name.
The post, which also featured her daughter Lilibet, drew attention to the transformation of the venture.
The “As Ever” lifestyle brand is set to include a wide array of products, ranging from pet food to yoga equipment, home decor, and cookbooks.