LOS ANGELES — Hulu has released the official trailer for Swiped, a new original series centered on the founding of the dating app Bumble.
The series stars Lily James as Whitney Wolfe Herd, the tech entrepreneur who launched Bumble in 2014. Swiped is set to premiere in the United States on September 19, 2025.
The series follows Wolfe Herd’s journey in developing a female-first dating platform, emphasizing her role in reshaping online dating dynamics and navigating the challenges of the tech industry.
It explores themes of innovation, gender dynamics in Silicon Valley, and the personal and professional hurdles Wolfe Herd faced in building the company.
Lily James leads the cast as Wolfe Herd, with Dan Stevens and Myha’la Herrold in supporting roles.
Swiped will stream on Hulu in the U.S. and on Disney+ in select international markets. The series is part of Hulu’s 2025 original programming lineup, which includes content focused on entrepreneurship, technology, and modern social trends.