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08/10/2025

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08/10/2025
LAWIN.news

Cemex Philippines Eyes Recovery and Efficiency Boost in Three Years

by Mae De Vera, LAWIN.news January 20, 2025
written by Mae De Vera, LAWIN.news January 20, 2025
CEMEX Philippines Facebook
148

Cemex Holdings Philippines Inc. is embarking on a plan to regain financial stability within the next three years. The cement manufacturer, which is navigating a challenging market environment, has appointed Herbert Consunji as its new president and CEO. The company faces the task of overcoming losses while adapting to current industry conditions.

Herbert Consunji, addressing the media last week, emphasized the company’s commitment to improving its operational efficiency. The leadership change marks the beginning of a strategic effort aimed at not only recovering from financial setbacks but also positioning Cemex for sustained growth.

The cement industry in the Philippines is currently experiencing a variety of challenges. Increased competition and fluctuating raw material costs are impacting the operational landscapes of companies like Cemex. The industry is also dealing with regulatory hurdles and environmental considerations, which add complexity to business operations.

Cemex’s new management team, led by Consunji, is evaluating various strategies to enhance efficiency. The focus will be on streamlining operations and optimizing resource management. A crucial part of this strategy involves revisiting supply chain mechanisms, which are essential in maintaining a balanced and cost-effective production process.

The company aims to leverage technological advancements to improve its competitive edge. Embracing innovation in production techniques could provide Cemex with the tools needed to increase its market share. The company is considering investments in state-of-the-art equipment to modernize its facilities. This approach could lead to a more efficient production cycle and reduce operational costs over time.

Cemex’s efforts to stabilize financially are not solely focused on internal improvements. The company is also planning to strengthen its market presence. Strategies may include expanding product offerings and exploring new markets. Diversifying its product range could open up new revenue streams and lessen the impact of market volatility.

The role of sustainability in the operation of cement companies has gained prominence. Cemex is aware of the growing importance of sustainable practices within its industry. It plans to implement environmentally friendly initiatives as part of its broader operational strategy. These efforts align with global trends towards reducing carbon footprints and promoting eco-friendly production processes.

Herbert Consunji’s leadership approach involves engaging stakeholders in the recovery process. This includes fostering better communication with investors, partners, and customers. Building stronger relationships could aid in gaining the necessary support to achieve Cemex’s recovery goals.

The timeline for Cemex’s turnaround is set for three years. The company is aware of the challenges that lie ahead but remains optimistic about achieving its objectives. A combination of strategic planning, technological investments, and market expansion could eventually lead to a revitalized and profitable Cemex.

The journey to recovery for Cemex Holdings Philippines Inc. involves a comprehensive plan aimed at overcoming financial difficulties. The company’s steps toward enhancing operational efficiency and embracing industry innovations are central to its strategy. As the cement industry continues to evolve, Cemex’s adaptive measures will play a crucial role in shaping its future trajectory. The company’s focus on sustainability and stakeholder engagement is indicative of a forward-thinking approach amidst a challenging business landscape.

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Mae De Vera, LAWIN.news

Mae De Vera is a passionate advocate, creative professional, and entrepreneur. A graduate of Political Science from Saint Louis University and a law student of Arellano University, Mae is dedicated to empowering marginalized communities through outreach programs and advocacy. With a background in digital artwork, event flyer design, ESL teaching, and business management, Mae brings a versatile skill set to her endeavors. She also embraces her love for nature through farming, integrating sustainability into her life. Mae’s leadership experience as a consistent school student leader reflects her commitment to making a difference. Today, she combines her creativity, advocacy, and entrepreneurial spirit to create impactful stories and initiatives that inspire change. Disclaimer: The views and beliefs expressed by the author do not necessarily represent those of LAWIN.news, its management, editorial board, or staff.

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