K-pop sensation CORTIS joins NBA All-Star 2026 Crossover opening
BigHit Music and the NBA announced that K-pop boy group CORTIS will perform at the opening of the NBA All-Star 2026 Crossover event as newly named “Friends of the NBA.” The five-member group, composed of Martin, James, Juhoon, Seonghyeon and Keonho, will appear at NBA games and events and collaborate on original content initiatives that connect basketball and music. The partnership forms part of the league’s celebrity and influencer program, with additional details on CORTIS’ schedule and the All-Star 2026 Crossover fan experience to be released by the NBA and BigHit Music.