Dr Pepper Museum hits all-time high in visitor numbers
The Dr Pepper Museum in Waco, Texas, reported a record-breaking attendance of more than 270,000 visitors in 2025 and announced plans to unveil a new landmark as part of its 35th anniversary observance. The nonprofit museum, located in a historic bottling plant, cited group tours, educational programs, and tourism partnerships as key factors in the increase. Officials said the forthcoming landmark will honor Dr Pepper’s history and Waco’s role in the soft drink’s origin while serving as a focal point for future visitors.