Kendrick Lamar will perform at the Super Bowl halftime show, a highly anticipated event known for its global viewership.
However, it has been reported that Lamar will not receive a significant appearance fee for this performance.
This aligns with the National Football League’s (NFL) long-standing policy of not paying artists for the halftime show.
Instead, performers receive union-scale compensation, which generally covers basic expenses, including travel and production costs.
While artists do not receive substantial payments, the exposure gained from performing at the Super Bowl can lead to financial benefits, including increased album sales, streaming numbers, and overall visibility.
The event provides a platform for artists to reach millions of viewers worldwide, making it a valuable opportunity for brand-building, even without traditional payment.
Lamar’s performance is part of a trend where high-profile artists, such as Beyoncé and Lady Gaga, have headlined the Super Bowl without receiving an appearance fee.
The NFL’s approach to the halftime show focuses on providing artists with global exposure, which can lead to long-term career benefits.